Clear strategic intent

Know yourself, your consumer, your competition.

 

Our approach to developing great brands and outstanding communications isn't unique. It doesn't have a cute name.

It is an approach that is responsible for the world's most successful brands. It is rooted in the fundamentals: know yourself, your consumer and your competition. We call this clear strategic intent.

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Sound creative insights

Do your homework, think like an outsider, challenge the obvious.

 

True insights are the ingredients of great creative executions. Search for the ingredients that take a chance, that stray from the predictable, that promise unique, compelling executions. Successful creative executions won’t happen without a solid strategy but a solid strategy won’t ensure great executions.

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Compelling creative executions.

Create interest, avoid the expected, be arresting.

 

This is what makes Workshop different: we partner with our clients to craft the strategy and apply our talent and experience to developing great creative. This approach serves us well. More importantly, it serves our clients well and allows them to win markets.

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Jim Casey - Director of Brand & Strategy

 

Jim’s career in marketing spans a wide range of national and global clients in diverse industries, from cosmetics to genetic analyzers. Jim has held senior positions at Boston communications and consulting firms. His enthusiasm for marketing stems from a keen interest in human behavior, and the always present challenges of a dynamic business.

 

Jim began his career as a copywriter but was soon attracted to the creative challenges of forging winning strategies and compelling communications. Jim’s business passions include crafting brands, bringing products to market; designing marketing communications and helping clients value their marketing investments. His career has focused on building regional, national and global brands in many industries for clients including Yardley of London cosmetics, Applied Biosystems, Converse, Fidelity Investments, GE Healthcare (Europe), BJ’s Wholesale Club, Parker Brothers, Mellon Corporation, Siemens, Avid Technology, and CVS Pharmacies.

Craig Casey - Creative Director

 

Craig’s creativity, deep understanding of business strategy and unexpected approaches to marketing communications enabled him to rise quickly into senior creative positions at marketing communication firms in Phoenix, AZ , Scottsdale, AZ and Portland, ME.

 

His passion for solving marketing challenges and record of developing highly successful marketing campaigns for a wide and diverse range of brands including United Technologies, The National Hockey League’s Phoenix Coyotes, Park Plaza
Hotels International, Bentley College, Gifford’s Ice Cream, TD Banknorth, White Rock Distilleries and Xanterra National Parks & Resorts have help clients realize —and more often exceed— their marketing goals. His creative efforts have also earned him a few of the industry’s top national and regional awards along the way.

Brand experience

 

Financial Services 

TD Bank 

Wells Fargo 

Norwest Bank 

Desert Schools Federal Credit Union 

Fleet Bank 

Bank Boston 

Mellon 

Fidelity 

Travel, Hospitality & Lesiure 

Park Plaza International 

Xanterra Parks & Resorts 

Copperwynd Resort & Club 

Krystal Hotels 

Phoenix CVB

 

Scottsdale CVB 

Downtown Phoenix Partnership 

NHL Phoenix Coyotes 

Portland Pirates 

Phoenix International Raceway 

American Cruise Lines 

Retail 

BJ’s Wholesale 

Basha’s Grocery Stores 

Stop & Shop 

CVS Pharmacy 

D'Angelo's Sandwich Shops 

Consumer 

China Mist Iced Tea

White Rock Distilleries  

 

 

Hendrie’s Ice Cream 

Gifford’s Ice Cream 

Xyron 

Converse 

Yardley of London 

Healthcare & Life Sciences 

Shire Pharmaceutical 

Millipore 

Covidien 

Heliocs Biosciences 

Gillette

Candela 

Central Maine Orthopaedics 

Central Maine Medical Center 

Othopaedic Inst. of Central Maine 

 

Applied Biosystems 

Bristol-Myers Squibb 

GE Healthcare 

Higher Education 

Bentley University 

Wheelock College 

George Mitchell Institute 

Technology 

PTC 

Chase Corporation 

LoJack 

Avid 

Avnet 

ASML 

Rohm Semiconductor

What we do

 

Branding

Logo & Idenity Design

eMarketing

Print Design

Web & Interactive Design

Marketing Strategy

Research

Competitive Analysis

 

 

Customer Insight

Product Positioning

Social Media Strategy

Creative Strategy

Product Naming

Promotions

Integrated Campaign Development

Alternative Marketing Communications

E: craig@workshop-marketing.com
P: 207.710.4539
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