Jim Casey - Director of Brand & Strategy
Jim’s career in marketing spans a wide range of national and global clients in diverse industries, from cosmetics to genetic analyzers. Jim has held senior positions at Boston communications and consulting firms. His enthusiasm for marketing stems from a keen interest in human behavior, and the always present challenges of a dynamic business.
Jim began his career as a copywriter but was soon attracted to the creative challenges of forging winning strategies and compelling communications. Jim’s business passions include crafting brands, bringing products to market; designing marketing communications and helping clients value their marketing investments. His career has focused on building regional, national and global brands in many industries for clients including Yardley of London cosmetics, Applied Biosystems, Converse, Fidelity Investments, GE Healthcare (Europe), BJ’s Wholesale Club, Parker Brothers, Mellon Corporation, Siemens, Avid Technology, and CVS Pharmacies.